Koh Tsu Koon yang pernah dikatakan sebagai berbangsa Melayu oleh penyokong-penyokong UMNO Pulau Pinang suatu masa dulu telah mengakui yang Kerajaan Najib telah melantik firma Apco Worldwide untuk menaikkan kembali imej Kerajaan Bini Najib.
Najib yang sedar bahawa imej beliau dan kerajaan Bini Najib yang dipimpinnya telah merosot dengan sangat teruk kerana berbagai bagai isu rasuah dan juga penyalahgunaan kuasa dikatakan telah membayar sebanyak RM20 Juta kepada Apco Worldwide untuk tujuan tersebut...
Selain dari Najib, Pak Lah juga dikatakan telah menggunakan Firma yang sama..
KUALA LUMPUR, Oct 22 — Tan Sri Dr Koh Tsu Koon (picture) confirmed in Parliament today that the government had engaged Apco Worldwide, an international public affairs and media relations company, to boost its image overseas.
The Malaysian Insider understands that the contract is worth some RM20 million but Koh, in a written reply to a question from DAP’s Serdang MP Teo Nie Ching, did not divulge the exact amount.
“Apco Worldwide was tasked with promoting and improving Malaysia's image overseas,” said Koh, who is Minister in the Prime Minister's Department.
He justified the appointment by asserting that a foreign firm would ensure that the country's communication practice was in line with international standards.
To justify the hefty fees it is charging, The Malaysian Insider understands that Apco Worldwide staff are now generating press releases and conducting media training for the government.
Because of the value of the contract, Apco Worldwide has set up an office for the first time in Malaysia. Its personnel are mainly from the United States, and the main focus of their job remains to improve Prime Minister Datuk Seri Najib Razak’s image.
It is also understood that the government has hired a separate firm in the United States to act as its lobbyist with the Obama administration.
“Appointing an international communication firm is a common practice by governments of other countries,” Koh said in his written reply to Parliament today.
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Najib yang sedar bahawa imej beliau dan kerajaan Bini Najib yang dipimpinnya telah merosot dengan sangat teruk kerana berbagai bagai isu rasuah dan juga penyalahgunaan kuasa dikatakan telah membayar sebanyak RM20 Juta kepada Apco Worldwide untuk tujuan tersebut...
Selain dari Najib, Pak Lah juga dikatakan telah menggunakan Firma yang sama..
KUALA LUMPUR, Oct 22 — Tan Sri Dr Koh Tsu Koon (picture) confirmed in Parliament today that the government had engaged Apco Worldwide, an international public affairs and media relations company, to boost its image overseas.The Malaysian Insider understands that the contract is worth some RM20 million but Koh, in a written reply to a question from DAP’s Serdang MP Teo Nie Ching, did not divulge the exact amount.
“Apco Worldwide was tasked with promoting and improving Malaysia's image overseas,” said Koh, who is Minister in the Prime Minister's Department.
He justified the appointment by asserting that a foreign firm would ensure that the country's communication practice was in line with international standards.
To justify the hefty fees it is charging, The Malaysian Insider understands that Apco Worldwide staff are now generating press releases and conducting media training for the government.
Because of the value of the contract, Apco Worldwide has set up an office for the first time in Malaysia. Its personnel are mainly from the United States, and the main focus of their job remains to improve Prime Minister Datuk Seri Najib Razak’s image.
It is also understood that the government has hired a separate firm in the United States to act as its lobbyist with the Obama administration.
“Appointing an international communication firm is a common practice by governments of other countries,” Koh said in his written reply to Parliament today.
Continue reading here
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